At Leukaemia & Lymphoma Research we have talented, creative people in every team across the organisation. We also need to create interesting, exciting and shareable content for our website and social media channels.
In order to link these two facts, and best utilise these talented people, we needed a way to inspire and capture creative content ideas.
So I started something I called Content Tuesday.
Ostensibly, Content Tuesday is a simple brainstorm meeting; albeit a brainstorm meeting with its own theme tune (if you’re interested it goes, ♬“Content Tuesday. Content. Tuesday.”♬).
Simply put, meeting attendees – who are representatives from teams across the organisation (not necessarily with any digital expertise) – share their ideas with each other, and then decide amongst themselves which ones will be made that week.
Best of all, the most successful idea (measured in views, likes, retweets, reblogs or ♥s) wins a chocolate bar.
We’ve been running it for a few weeks, and have had some wonderful ideas that might not have come out of a traditional brainstorm, like ‘#feelalive Friday’
Our vision is to beat blood cancer. This means 100% survival and 100% quality of life. In short we want people to #feelalive.
— Beat Blood Cancers (@beatbloodcancer) June 28, 2013
Or a fancy dress fundraising ideas Pinterest board
Content Tuesday, is a quick, formatted way to generate real insight and creativity from outside a traditional digital content team.
But don’t just take my word for it, here’s Kim and Ellie from LLR to demonstrate how Content Tuesday works: